Bart Houlahan along with his partners, Jay Coen Gilbert and Andrew Kassoy, co-founded B Lab in 2006. B Lab is a nonprofit organization dedicated to serving entrepreneurs using business as a force for good. B Lab drives systemic change through three interrelated initiatives: 1) Certified B Corporations: a corporate certification for sustainable businesses and social enterprises that meet higher standards of social and environmental performance and legal accountability; 2) B Analytics: a customizable data platform that drives capital to impact investments by assessing the social and environmental performance of companies and funds; and 3) Benefit Corporations: a new, legally-recognized corporate form that changes corporate fiduciary duty, permitting companies to create shareholder value and social value. Prior to B Lab, Bart was President of AND 1, a $250 MM basketball footwear and apparel company. Bart is a Henry Crown Fellow of the Aspen Institute, a recipient of the 2014 Skoll Award for Social Entrepreneurship, and an advisory board member of the Wharton Impact Investing Initiative, and the G8 Impact Measurement Working Group.