Creating Large-Scale Change: Not ‘Can’ But ‘How’

By J. Gregory Dees

Scaling impact is a very serious and challenging issue, but we need a better way of framing the conversation. The author proposes three reframing steps:
• Reframing step # 1: Shift from “can” to “how can”
• Reframing step #2: Explore all methods for scaling impact
• Reframing step #3: Accept scale as a shared responsibility

McKinsey & Company, 2010