Enterprising Nonprofits

By Gregory Dees

The move by non-profit organizations to raise additional funds by allowing corporate partners the commercial use of their name or reputation would likely result in the corruption of the social mission of the nonprofit organization. Several options are open for non-profits to raise additional funds including cash flow and operating expense self sufficiency, full-scale commercialization and full philanthropic support. These revenue raising techniques would enable nonprofit institutions to maintain the integrity of their social mission.

Harvard Business Review, Vol. 76 Issue 1, p54-67, 1998