Tag Archives: author:Bloom

By Paul N. Bloom and Aaron K. Chatterji We introduce a conceptual model that proposes seven drivers—or organizational capabilities—that can stimulate successful scaling by a social entrepreneurial organization. These drivers/capabilities are identified by using the acronym SCALERS, which stands for: …

by Paul N. Bloom and J. Gregory Dees Social entrepreneurs not only must understand the broad environment in which they work, but also must shape those environments to support their goals, when feasible. Borrowing insights from the field of ecology, …

By Paul N. Bloom Girls on the Run International oversees an educational program that puts pre-teen girls through a 12-week curriculum that uses running-related activities to teach self-respect and healthy living habits. From its start in 1996 as a small, …

By Lisa E. Bolton, Joel B. Cohen and Paul N. Bloom Our research investigates the marketing of preventive and curative “remedies” (products and services that offer ways of mitigating risk by decreasing either its likelihood or severity). Examples include debt …

By Lerzan Aksoy, Paul N. Bloom, Nicholas H. Lurie and Bruce Cooil Electronic recommendation agents have the potential to increase the level of service provided by firms operating in the online environment. Recommendation agents assist consumers in making product decisions …

By Paul N. Bloom, Colleen M. McBride, Kathryn I. Pollak, Rochelle D. Schwartz-Bloom and Isaac M. Lipkus Persuading teen smokers to volunteer for smoking-cessation programs is a challenging yet understudied problem. As a method of dealing with this problem, we …

By Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza How should companies determine the best way to allocate marketing dollars between conventional promotional programs and affinity marketing programs? The former simply stress the benefits of …

By Philip Kotler, Thomas Hayes and Paul N. Bloom In this thoroughly revised and updated resource, the authors make complex professional marketing concepts easy to grasp and ready to put into action. Beginning with an in-depth look at the role …

Edited by Paul N. Bloom and Gregory T. Gundlach Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing effects the welfare of society. Drawing on the talents of an outstanding team of …

By Paul N Bloom This report is the proceedings of a conference held on April 14-17, 1982, that WQS presented by the Marketing Science Institute and the Center for Business and Public Policy of the University of Maryland, with the …