#OptOutside: REI’s Latest Marketing Ploy or Something More?

October 2015 The day after Thanksgiving has long been the unofficial start of the American holiday shopping season and is a pivotal day of profits for U.S. retailers. Last year, 87 million Americans shopped on Black Friday and accounted for $50.9 billion in sales. As competition for customers has grown fiercer with the increase in online […]

SBSI 2015: A Decade of Ideas, A Lifetime of Action

This post was written by Mary O’Donnell, Duke MBA student and a CASE Fellow, in March 2015. Mary, along with fellow Duke MBA student Blaise Cote, was the co-director of the 2015 Sustainable Business and Social Impact conference. As a MBA student at Fuqua, I am empowered every time I hear Fuqua Dean Boulding state […]