Social marketing expert Paul Bloom joined the CASE team after 22 years at UNC Kenan-Flagler, where he was a Professor of Marketing. Prior to Kenan-Flagler, Paul held posts at the University of Maryland and the Marketing Science Institute. He holds a Ph.D. in marketing from the Kellogg School of Northwestern University, an MBA from the Wharton School of the University of Pennsylvania, and a B.S. degree from Lehigh University.
Paul has had a long career researching how the field of marketing can contribute to societal welfare. He has examined how marketing thinking can help to design better consumer protection and antitrust policies and has also done considerable research on social marketing, which involves developing strategies to encourage people to engage in more socially-beneficial behaviors (e.g., healthier living). Throughout his career, Paul has encouraged research by business scholars on social issues, chairing well-received conferences on the consumer movement, marketing and public policy, corporate social initiatives, and corporate responses to the obesity crisis. Paul is the author or co-author of more than 100 published articles, papers, book chapters, and books; including Scaling Your Social Venture: Becoming an Impact Entrepreneur (Palgrave Macmillan, 2012).