Crossing the chasm for solar: Whatโ€™s the willingness to pay?

by Adrienne Lalle, MBA โ€˜15 This article was written in response to a seminar given by Matt Eggers, a senior cleantech executive who has worked at Tesla Motors, Sunrun, and Bloom Energy, in an EDGE Seminar on Sept. 24, 2014 at Duke Universityโ€™s Fuqua School of Business. What will it take for residential solar technologies […]