Mary Frances Luce, PhD

Mary Frances Luce, PhD

Associate Faculty Director, Health Sector Managment Program

Mary Frances Luce is the Robert A. Ingram Professor of Business Administration at the Fuqua School of Business at Duke University.  She is also the Associate Faculty Director of the Health Sector Management program. She is a member of the marketing area and has recently taught the marketing core. Her research interests lie in consumer behavior, medical decision-making, and the effects of negative emotion on decision behavior. Her recent research has appeared in American Journal of Bioethics, Emotion, Journal of Consumer Research and Health Psychology. She was recently Fuqua’s Senior Associate Dean for Faculty.