Associate Faculty Director, Health Sector Management Program
Peter Ubel is the Madge and Dennis T. McLawhorn University Professor and Associate Faculty Director of Health Sector Management. He is a physician and behavioral scientist at Duke University. His research and writing explores the quirks in human nature that influence peoples’ lives — the mixture of rational and irrational forces that affect health, happiness and the way society functions.
Dr. Ubel is currently exploring controversial issues about the role of values and preferences in health care decision making, from decisions at the bedside to policy decisions. He uses the tools of decision psychology and behavioral economics to explore topics like informed consent, shared decision making and health care spending. His books include Pricing Life (MIT Press 2000) and Free Market Madness (Harvard Business Press, 2009). Dr. Ubel’s newest book, Critical Decisions (HarperCollins), came out in September of 2012, and explores the challenges of shared decision making between doctors and patients.