Tag Archives: author:Bloom

by Paul N. Bloom and J. Gregory Dees Social entrepreneurs not only must understand the broad environment in which they work, but also must shape those environments to support their goals, when feasible. Borrowing insights from the field of ecology, …

By Paul N. Bloom Girls on the Run International oversees an educational program that puts pre-teen girls through a 12-week curriculum that uses running-related activities to teach self-respect and healthy living habits. From its start in 1996 as a small, …

By Paul N. Bloom, Steve Hoeffler, Kevin Lane Keller and Carlos E. Basurto Meza How should companies determine the best way to allocate marketing dollars between conventional promotional programs and affinity marketing programs? The former simply stress the benefits of …

Edited by Paul N. Bloom and Gregory T. Gundlach Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing effects the welfare of society. Drawing on the talents of an outstanding team of …