The day after Thanksgiving has long been the unofficial start of the American holiday shopping season and is a pivotal day of profits for U.S. retailers. Last year, 87 million Americans shopped on Black Friday and accounted for $50.9 billion in …
This post was written by Mary O’Donnell, a second year Duke MBA student and a CASE Fellow. Mary, along with fellow Duke MBA student Blaise Cote, was the co-director of the 2015 Sustainable Business and Social Impact conference. As a …
