Marketing Innovation Director
Burt's Bees
Paula Alexander, MBA ’98, is Marketing Innovation Director for Burt’s Bees. She served on the Burt’s Bees Leadership Team 2012-2025 and led the Commercial Team of The Clorox Company Sustainability Center from 2020-2023. Serving as President of The Burt’s Bees Foundation, she drives the foundation mission to protect biodiversity and reconnect people to nature. Paula has served in leadership roles in Brand Development, Marketing and Human Insights. She was selected for the 2022 Institute for Real Growth IRG100 and was named a Marie Claire Beauty Changemaker. She serves on the Executive Council for the Duke Center for Energy, Development & the Global Environment, holds a BBA from Texas A&M University and an MBA from Duke University’s Fuqua School of Business.