Peak pricing vs. flat pricing for power: New faculty research

When it comes to pricing electric power, is peak pricing better than flat rate pricing when it comes to incentivizing the adoption of renewable energy?  The answer might surprise you.  Kevin Shang, Professor of Operations Management at Fuqua School of Business, shares his research on utility pricing models and talks about the implications for renewable adoption as well as carbon emissions in this EDGE Chats video.

 

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