Marketing nature

Archana Balakrishnan

by Archana Balakrishnan, MBA ’16 This article was written in response to a seminar given by Glenn Prickett, Chief External Affairs Officer of The Nature Conservancy, in an EDGE Seminar on Apr. 8, 2015 at Duke University’s Fuqua School of Business. This article voices one student’s perspective and does not necessarily represent the views of […]

GMO food labeling: Closing the divide between public perception and reality

Janelle Kwan

by Janelle Kwan, MBA ’15 This article was written in response to a seminar given by Linda Fisher, Chief Sustainability Officer of DuPont, in an EDGE Seminar on Mar. 11, 2015 at Duke University’s Fuqua School of Business. This article voices one student’s perspective and does not necessarily represent the views of either Duke University […]

Cree’s VP of Corporate Marketing talks about LED lighting and “green” marketing

Video: Greg Merritt, Cree

In this EDGE Chats video, Greg Merritt, Vice President of Corporate Marketing with LED lighting company Cree, speaks about technology and “green” marketing.     — RELATED ARTICLES Watch more EDGE Chats videos with executives    

Purpose to profit: Considering next-generation retail platforms

Tatyana Brown

by Tatyana Brown, MEM/MBA ’16 This article was written in response to a seminar given by Terry Yosie, PhD, President & CEO of the World Environment Center, in an EDGE Seminar on Oct. 2, 2013 at Duke University’s Fuqua School of Business. How can businesses leverage the nexus of evolving information technology, online retail, consumer […]