Social Entrepreneurs can create mutually beneficial relationships with their stakeholders and donors by learning from customer-oriented businesses. Specifically, three good habits social entrepreneurs can learn from customer-oriented business includes:
- Understanding what people value and the alternatives they face
- Creating and communicating attractive value propositions
- Assessing value creation and gauging satisfaction.
Who Cares, March/April 1998 p 36 – 37
By Gregory J Dees