Health Institutions, Systems & Policy (HSM Bootcamp)
In this one-week intensive bootcamp, students will become familiar with how health care regulations around the world interact with companies in the health sector, including how governments are involved in the functioning and financing of these different companies. Students will also examine more closely the primary commercial segments of the industry including pharmaceutical companies, biotechnology, long-term care facilities, and health IT. This study of the industry will be accompanied by a discussion of the history of the industry, how it has evolved to its current state, and how people can shape the future of health care through the topic of the uninsured, health care reform, and delivery systems. The week will integrate guest lecturers from Duke, as well as the business and policy world. This course provides students with a foundation in the structure and function of health care systems and the framework to build upon their specific goals and interests in the field.
Fundamentals of Health Sector Management (HSM Seminar)
The HSM Seminar course examines the challenges of rising health care costs in both developing and developed countries, with both nationalized and private health insurance. Students will explore the various ways governments and industries around the world are working to control spending. The course will also cover how financing and organization of health care delivery can affect health care costs and provide an understanding of the sector’s complex institutional environments. This includes the structure of health care providers, regulators, payors, and product markets. HSM Seminar will provide students an opportunity to engage in issues and readings that address broad contemporary challenges to the health sector. Students are expected to participate in discussion.
Health Care Markets
Health Care Markets uses tools from business and the social sciences to examine challenges faced by managers, patients, and policy makers in the health sector. The course aims for broad coverage of health care, including manufacturers and providers, but pays special attention to payers. Weekly topics will include demand for and supply of health insurance, cost effectiveness of a medical intervention, health information technology, innovation and competition for medical products, and hospital leadership and competition. The class is both for those who have a deep knowledge of the health sector, as well as those who are new and willing to work hard and learn. Lively discussion and a diversity of perspectives are highly encouraged.
Health Care Provider Strategy
Health Care Provider Strategy provides an inside look into the health care provider space. Students will grow their strategic and operational thinking skills and ability to persuasively communicate analyses and recommendations. This course will explore how providers address a rising demand, complexity, and supplier cost, while still balancing providing high quality, profitable services. The class will incorporate guest lecturers from industry, focused case studies, and a team-based analysis of challenges facing today’s current provider organizations.
Life Science Product Strategy
This course examines product strategy in the biotech, device, and pharmaceutical industries. Case studies include entrepreneurial start-ups, large incumbents, and companies in between. Life science product companies face new challenges and opportunities. Emerging markets are growing rapidly. Developed markets have changes in regulatory oversight and reimbursement, including emphasis on evidence-based medicine. Patient populations are shrinking as diagnostics become better able to identify which patients respond best to which medicines. Companies are moving beyond the blockbuster and some are focusing on rare diseases. Many of the tools for business education are useful in the life science product market. To succeed, industry professionals need a deep understanding of corporate strategy, financing options, product development and innovation management, marketing, and customer needs. However, there are also important differences in regulation and reimbursement of health care. For example, in this course, students will use tools from economics and marketing to understand pricing, with the caveat that often insurers are paying the bills.
Health Systems & Policy (Week in DC)
Health Systems and Policy (Week in DC) provides students with an understanding of the business interrelationship between public and private sectors in one of the most dynamic and highly regulated industries. Students learn about current issues in health policy including health care reform, the role of private insurers in the new marketplace, and more. The class culminates in a trip to Washington, DC to hear from speakers who are key stakeholders in the US health care system from all branches of the US government, as well as consulting and advisory groups, business leaders, and lobbying firms. The week spent in DC gives students a real-world perspective as they examine the institutions critical to health policy and health care delivery.
Fuqua Client Consulting Practicum
The Fuqua Client Consulting Practicum (FCCP) enhances students’ business education by developing collaborative consulting engagements with businesses and nonprofit organizations in which students assist their client organizations in addressing existing and emerging challenges. FCCP offers customized consulting assistance to a diverse array of organizations. Clients have varied from small, local business and nonprofit organizations to global corporations to social entrepreneurs in developing markets. Examples of health care projects include recommending a market entry strategy into a Latin American country for a pharmaceutical consulting firm and analyzing and recommending improvements to the patient acquisition process for a physician clinic. Engagements have been structured to include student team travel to locations within the US and internationally.
HSM Project Course
In this course, students apply their business skills to the analysis of a health care management or policy challenge. The project will include the selection of an organization, the development of a proposal describing the project, and the subsequent research to complete the analysis. To finalize the project, students will write up their analyses, findings and implementation steps. Students will be assisted by a project mentor and course faculty.
1. Health Institutions, Systems and Policy (HSM Bootcamp) (2 credits)
This one-week intensive course introduces HSM students to the interlocking segments of the health care industry, including physicians, hospitals, HMOs/PPOs, insurers, consultants, pharmaceutical companies and medical device companies. This class includes Daytime and EMBA HSM students. Executive MBA students have the option to attend in residency, by distance, or as a hybrid of residency and distance.
Dates: Health Institutions, Systems and Policies is offered every year in the third or fourth week of July, and can be taken in either in-class or a distance format delivery.
2. Fundamentals of Health Sector Management: A Global Perspective (HSM Seminar) (3 credits)
The course addresses key challenges in the value chain by which people and organizations around the world create, deliver, and consume health care goods and services. This course meets primarily by distance, and with one residency session.
Dates: Students meet virtually (via Webex) on six scheduled Sunday mornings from February through July. The course concludes with a half-day conference that coincides with the start of the elective term.
3. Health Care Markets (3 credits)
Students apply the tools of economics and strategy to address challenges faced by managers and policy makers in the health sector. Most classes begin with analysis of recent news, follow with a case discussion, and conclude with additional insight into the application of economics and strategy. The course examines strategies for product manufacturers, insurers, health care providers, and hospitals. A basic understanding of microeconomics and the health sector is assumed.
Dates: This class is taken in the elective term. Attendance at the elective term residency is required, so distance delivery is not an option.
4. Two HSM Elective Courses (6 credits)
Students take one or two from Set 1 and zero or one from Set 2.
Set 1: HSM Industry Context Electives (take one or two). Students must take one of the Industry-Context electives below. Both will be offered in the elective term. If students choose to take both electives, the second will fulfill the HSM Breadth Elective requirement.
- HLTHMGMT 714 – Provider Strategy
- HLTHMGMT 718 – Life Science Product Strategy
Set 2: HSM Breadth Electives (take zero or one) – A student who chooses only one elective from Set 1 can fulfill the remaining HSM elective requirement with one of the courses listed below. Note that only a subset of courses below will be offered in any specific EMBA elective term.
- FINANCE 646E Corporate Finance
- MANAGEMT 745E Negotiation
- MARKETNG 796E Market Intelligence
- MARKETNG 807E Marketing Strategy
- MARKETNG 808E Strategy and Tactics of Pricing
- STRATEGY 840E Emerging Markets Strategy
- STRATEGY 838E Entrepreneurial Strategy for Innovation-Based Ventures
Dates: The HSM Breadth Elective classes are offered in the elective term residency.
5. HSM Project Course (3 credits)
The HSM Project Course is designed for students to extend their mastery in one or more business skills by completing an in-depth analysis of a health care management or policy challenge or opportunity and developing actionable recommendations concerning the identified topic. To accomplish this goal, students will select the topic and organization providing the context for the project, develop a proposal describing the project, work with a project advisor to refine the project focus/scope and work plan, as required, and then carryout the research and other steps required to complete the analyses. Faculty supervision for the project will include on-line, in-person, and/or phone sessions.
Dates: The Project Course is conducted in January – March immediately following successful completion of MBA and HSM coursework.